Your market is laughing; at you
The Australian Broadcasting Corporation has hit some success with a program that gets viewers to create mash-up advertisements that spoof traditional advertising.
The number of ads made for a range of fictional products – a beer, an anti-ageing cream and a bank – and the number of times they have been watched, 280,000, has surprised ABC programming chiefs.
However, this is not going over well with the industry:
But yesterday the chairman of one of the biggest industry groups, Robert Morgan of Clemenger Communications, panned the series, saying it “demeaned and trivialised” the business.
Here is an important note to corporations; Cluetrain Thesis #20:
Companies need to realize their markets are often laughing. At them.
Gee, what’s next, people making fun of education?
Filed under: Technology
it “demeaned and trivialised” the business.
Demeaned and trivialized advertising ? … no way !
Hahahahaha …
[...] to Harold Jarche, I tuned into this site, named for the first person to create a mall. Harold points out how [...]
Hi Harold – great to find another educator who knows about the Cluetrain Manifesto. I notice you have an excellent Cluetrain education remix – here’s another http://scottadams.blogs.com/links/2005/03/_thinking_about.html. Cheers, from Down Under (nice to see our ‘Auntie’ ABC getting a mention).
Thanks, Irena. Scott and I had a lot of fun with that theme a few years back.
[...] Harold Jarche » Your market is laughing; at you (tags: education funny video cluetrain economics) [...]
Comédie : un diplôme d?université en 5 minutes…
Il y a lieu de s?inquiéter, il me semble, quand on commence à se moquer de l?éducation. Harold Jarche me fait découvrir cette vidéo de Father Guido Sarducci, un humoriste américain. Ce n?est pas seulement que j?en ris moi aussi, mais de const…