From ideas to ideology

Charles Green wrote a few years ago that management is still fighting the industrial revolution:

Ideas lead technology. Technology leads organizations. Organizations lead institutions. Then ideology brings up the rear, lagging all the rest—that’s when things really get set in concrete.

So basically, ideas are enabled by new technology around which new organizations are created. Only then do new institutions get built in order to support the new dominant ideology.

So what does the current set of pillars that informs management look like?

The industrial era was based on the notion of standardization and best practices. Factories and mass production enabled corporations, like General Motors, from which business schools such as MIT’s Sloan School of Management (Alfred Sloan was president & CEO of GM) were created to develop managers trained in some variation of the principles of scientific management. Here is an excerpt from F.W. Taylor’s Principles of Scientific Management (1911):

It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standards and enforcing this cooperation rests with management alone.

The network era is starting to take shape and some of the pillars are getting set in place, while others are in the making and not yet guaranteed to be part of the mix. Ideas like wirearchy and open business have been taken up in conjunction with new internet technologies, especially social media. There are experiments with new organizations, like  B Corporations that have social and environmental components, or peer to peer production.  It’s not obvious what the new institutions will look like, but we are seeing frenzied action in the educational sector as new and old players vie for dominance.

Perhaps new institutions will look like Massively Open Online Courses (MOOC’s). Perhaps not. But before a dominant ideology emerges we will see much more experimentation during this shift period. Will the dominant ideology be more like the “unassailable techno-humanitarian” TED Talks, or perhaps have the grassroots qualities of Shareable? My initial stab at a new ideology is a Taylorist mash-up: The principles of Connected Management:

It is only through innovative and contextual methods, the self-selection of the most appropriate tools and work conditions, and willing cooperation that more productive work can be assured. And the duty of being transparent in our work and sharing our knowledge rests with all workers.

However, if history is to be repeated, things will only stabilize after the new dominant ideology sets in place. Meanwhile, we will continue to live in very interesting times.

connected management

We need to learn how to connect

From danah boyd’s presentation at ASTD TechKnowledge 2013, on the future of work:

But if you want to prepare people not just for the next job, but for the one after that, you need to help them think through the relationships they have and what they learn from the people around them. Understanding people isn’t just an HR skill for managers. For better or worse, in a risk economy with an increasingly interdependent global workforce, these are skills that everyday people need. Building lifelong learners means instilling curiosity, but it also means helping people recognize how important it is that they continuously surround themselves by people that they can learn from. And what this means is that people need to learn how to connect to new people on a regular basis.

I’ve highlighted the last phrase because this is what social learning is all about; connections. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.

One of the barriers to connecting people is the nature of the JOB, seen as something to be filled by replaceable workers. Shifting our perspective to treating workers as unique individuals, each of whom have different abilities and connections with others, is a start in thinking with a network perspective. Another barrier is viewing knowledge as something that can be delivered, or transferred. It cannot. Knowledge from a network perspective is about connecting experiences, relationships, and situations.

Work and learning today is all about connecting people. Managers, supervisors, and business support functions should be focused on enabling connections for knowledge workers. Like artists, knowledge workers need inspiration. Too few connections mean few sources of inspiration and little likelihood of serendipity. Innovation is not so much about having ideas as it is about making connections. We know that people with more connections are also more productive. Chance favours both the connected mind and the connected company.

chance favours the connected company

Increasing connections should be a primary business focus. It should also be the aim of HR and learning & development departments. Connections increase as people cooperate in networks (not focused on any direct benefits for helping others). Diverse networks can emerge from cooperation that is supported by transparency and openness in getting work done. Basically, better external connections also make a worker more valuable internally. Fostering this perspective will be a huge change from the way many organizations work today.

Social Learning in Business

Social learning is how work gets done in the network era. But what does that really mean?

Our dominant frameworks for structuring work are currently hierarchical structures, like corporations and bureaucracies. But these structures are failing us, as the world gets so networked that traditional command & control structures cannot deal with the rapid change and increasing complexity. As Umair Haque asked last year, “Name a “working” institution. Just one. Better yet, define a “working” institution. See the problem? ”

Because of powerful software and cheap worldwide  communications, routine work is getting automated and outsourced. Routine means work that can be standardized, and that applies to any work that can have a “job description”. Here are some examples:

get ready to lose your job

recession & technology kill middle class jobs

job commoditization

If routine and standardized jobs are relics of the past, what can we do now to ensure that we have meaningful work?

The answer lies in our networks. Knowledge networks are like the paradox of life; the more you give, the more you get. If you don’t engage, you get nothing.

We learned that individual expertise did not distinguish people as high performers. What distinguished high performers were larger and more diversified personal networks.  - Rob Cross, et al

In knowledge networks, openness enables transparency, which fosters a diversity of ideas. Diversity is essential for innovation, and innovation drives business success.

We need input from people with a diversity of viewpoints to help generate innovative new ideas. If our circle of connections grow too small, or if everyone in it starts thinking the same way, we’ll stop generating new ideas. - Tim Kastelle

Social learning is how work gets done in the Internet age. As John Kelldon observed, “In a network, one of the few things that scales really well is social learning.” It’s the secret sauce for organizational success today, increasing return on engagement for both employees and customers.

On March 1st, I will start my last workshop of our series at the Social Learning Centre, on Social Learning in Business. It is based on my work over the past few years, with both large organizations and free agents around the world. The focus will be on understanding networks and how social learning is the lubricant that helps intangible capital flow. In a world where intangibles drive the economy, we need practical ways to work in this fuzzy space.

SLB workshop

Jay Deragon says that, “Work is a by-product of intangible capital that creates tangible results beyond expectations.” Intangible capital, unlike tangible capital, cannot be stored, moved, or transferred. It needs the constant involvement of people and their complex relationships. Supporting social learning is essential for organizations today. Understanding social learning is critical for managers. Practising social learning is important for all of us.

Collaboration is a means not an end

Collaboration Isn’t Working: What We Have Here is a Chasm writes Deb Lavoy in CMS Wire.

Why do teams fail to act the way we think they will? Are we oversimplifying the notion of team? What about organizations? Where is the deeper insight on the relationship between teams and organizations? Why isn’t a sophisticated vocabulary breaking out? Why do we not yet have 100 words for different kinds of collaboration and teams, as expert in it as we think Eskimos are about snow? What is the difference between an intranet, a community and a team?

My immediate response was to say to myself, why of course it isn’t working, based on my own observations and client experiences. Collaboration is only part of the solution to building social or open businesses. I have looked at the two types of behaviours necessary in a social enterprise: collaboration and cooperation. Cooperation differs from collaboration in that it is sharing freely without any expectation of reciprocation or reward. Try to get people to openly cooperate in most businesses and they will be reprimanded for not being focused on their jobs, the bottom line, or shareholder value. However, cooperation contributes to the REAL bottom line: the entire business ecosystem.

One other necessary change in becoming a real social business is much more difficult. Both Don Tapscott (via Ross Dawson) and I see certain principles necessary for open networked business.  Transparency, Collaboration, Sharing, and Narration are all relatively easy. Empowerment, or distributed power, is rarely, if ever, discussed when it comes to social business. It’s the big gorilla in the room that can scare owners, executives, and managers senseless. But we have the technology to move away from command & control, because, as Gwynne Dyer clearly shows, “Tyranny was the solution to what was essentially a communications problem.” We no longer have that communications problem in business.

Social business lacks overarching principles. Social business is a means to an end, not an end in itself. For me the objective is clearly the democratization of the workplace. Many business leaders shirk away from such thoughts. Wirearchy, as Deb notes, is an excellent example of such a principle [notice the bit about "power & authority"]. It sounds more like a democracy than a well-oiled industrial business machine.

“Wirearchy: a dynamic flow of power and authority based on trust, knowledge, credibility and a focus on results enabled by interconnected people and technology.”

wirearchy

Vendors of collaboration platforms are selling tools that can enable a more democratic workplace, but most clients don’t want that, so vendors don’t mention it. Business just wants more efficient and effective work. Networks, by their very nature, subvert hierarchies, whether those in charge like it or not. But hyper-connected work environments require different operating principles. That’s the big shift that has happened over the past two decades. It’s becoming much more obvious now because people outside the business structures are seeing the value of cooperation in a networked world; Wikipedia being the best-known example. Many in business still need to wake up to the notion of cooperating with your environment, your customers, your suppliers, and especially your workers.

Until workplaces becomes more cooperative, enterprise collaboration software will amount to very little. Social business is just a hollow shell without democracy (I wrote that a year ago and little has changed). Businesses can harness the powers of knowledge networks by promoting cooperative behaviours, within an overarching organizing principle like Wirearchy. While it’s not about the technology, the technology has changed everything. I cannot see any other way that businesses will remain relevant in a networked world other than by becoming more open, and democratic.

Ensuring knowledge flow through narration

Can the training department, or learning & development, directly contribute to innovation, or are they merely bystanders? Enabling the narration of work is one area where they can help. When it comes down to it, much of learning is conversation. Organizational learning is no longer about courses, which are artifacts of a time when information was scarce and connections were few, because that era is over. Work narration already happens outside the organization, and it’s time to bring it inside.

As with knowledge artisans, many learners now own their knowledge-sharing networks. Today, content capture and creation tools let people tell their own stories and weave these together to share in their networks. Narrating one’s work has been done by coders and programmers for decades, as they “learn out loud.” What started as forums and wikis quickly evolved into more robust networks and communities. Programmers who share their work process and solutions in public are building a resource for other programmers looking to do the same type of work. This makes the whole programming environment smarter. Organizations can do the same.

The public narration of what we do, attempt, and learn on a daily basis not only helps us help others, but also puts us in a position to get help from peers. When your co-workers know what you’re working on and what problems you’ve run into, they can offer their experience. Since few people work in the same room as all their co-workers, they rely on online networks to offer them a common space to find and offer work narration.

Narration helps everyone get smarter. John Stepper says that everyone should work and learn out loud. If you’re confused about what to write, John suggests posting about what you’re working on every day, who you’re meeting with, the research you’re doing, the articles you find relevant, lessons you learned and mistakes you made. These insights are valuable to people trying to train or help co-workers. He also recommends creating short posts that are easy-to-skim; as they make this kind of narration practical for both the author and the audience.

Narration is turning one’s tacit knowledge — what you know — into explicit knowledge — what you can share. Developing good narration skills takes time and practice. Just adding finished reports to a knowledge base does not help others understand how that report was developed. This is where online activity streams and micro-blogging have helped organizational learning. People can see the flow of work in small bits of conversation that, over time, become patterns. Narration of work is the first step in integrating learning into the workflow.

Organizational sense-making can be looked at as either stock or flow. Stock is organized for reference and does not change frequently. Courses are stock. Flow is timely and engaging. Narration of work in social networks is flow. With access to more knowledge flow, via social technologies, highly networked workers can have broader, deeper and richer learning experiences than any instructional designer could ever create in advance.

A worker today can ask questions to a worldwide support network on a platform like Twitter and get an answer in minutes. Deeper questions can be addressed on a service like Quora, where responses get voted on by the community. Many experts worldwide are now narrating their work and making it freely available on the Internet. A new form of distributed cognitive apprenticeship is available, and knowledge workers are taking advantage of this.

In knowledge networks, openness enables transparency, which fosters a diversity of ideas, which in turn reinforces the need for openness. This can be implemented through the use of social networks which can improve knowledge-sharing which fosters innovation, the bottom line for any organization in the network age. The narration of work, is basically knowledge sharing on a regular basis. It’s the raw material of knowledge sharing. It’s not content delivery (stock) that training departments should be focused on but the narration of work (flow).

narration

Training departments should put a major emphasis on learning flow. Stories are an excellent example of learning flow. For millennia, we have learned through stories. This is how gamers and hackers, the digital pioneers, have learned how to learn without curriculum, courses, or instructors:

  • They share their stories.
  • They know there is no user manual.
  • They embrace the flow.

Here is how to ensure knowledge flow through enterprise and external social networks:

  • Capture as much as possible and create digital artifacts.
  • Share as much as possible. Make it the default action by offering entrance into social networks to everyone. [e.g. feed readers, social bookmarks, blogs, photos, videos, social networks, activity streams].
  • Keep everything open and transparent [do not create “walled gardens”]; the key to useful information is being able to find it.
  • Support easy-to-make connections; between people, and with digital resources.

To learn more about narration and other open business practices, join my Learning in Social Business workshop, starting on March 1st.

Learning subverts business entropy

When Harold Jarche says work is learning and learning is the work, I think he’s suggesting that for a business to thrive, it must place learning at the heart of everything it does. Purposeful learning. Learning that is not “training” as we have visioned it up till now. Any training that is disconnected from the people is not sufficient. Learning that is not about the work is not sufficient. Real 21st century learning must change how we think, behave and interact with each other, as well as what we know. It must be relevant to purpose, activity and relationships. Not just one of those: all three. A business, which is a living system, requires relevant learning in order to subvert that thing which happens to all living systems: entropy. - John Wenger: A Matter of Life and Death

Why do I say that work is learning and learning is the work? Because it’s been obvious to me for a long time that learning is THE critical business skill, whether you work for others or yourself. By learning, I do not mean education, or the ability to get good marks in class. Here is an update of my pitch on why I think learning is so integral to working today.

How work gets done in the network era:

  1. our increasing interconnectedness illuminates the complexity of our work environments
  2. simple work keeps getting automated
  3. complicated work usually gets outsourced
  4. complex work gives unique business advantages, while creative work finds new opportunities
  5. complex work is difficult to copy & creative work constantly changes:
    both require greater tacit knowledge
  6. tacit knowledge is best developed through conversations and social relationships
  7. social learning networks enable better and faster knowledge feedback loops
  8. but hierarchies constrain social interactions … so traditional management models must change
  9. learning amongst ourselves is the real work in business today … so management’s job is to support social learning
  10. social learning is how work gets done in the network era

You are not the only bee in the hive

Joachim Stroh adds some perspective to my post on tools and competencies for the social enterprise: “It’s about you, but you’re not the only bee in the hive; the further you expand the more you grow.”

comb_stroh

I think this image gives a good view of the various facets people have in the workplace: My Content; My Presence; My Networks; My Tasks; My Reputation; My Goals. It also shows that workers are not mere human resources that fill job positions. They are all multi-faceted and each of these facets touches the facets of others. It is social and it is complex.

In the digitally connected workplace, systemic changes are sensed almost immediately. Therefore reaction times and feedback loops have to get faster and be more effective. We need to know who to ask for advice right now, but this requires a level of trust. But trusted relationships take time to nurture. This is evident from Joachim’s image, showing many facets that each take time to develop. Since our default action at work is usually to turn to our friends and known colleagues for help, we need to share more of our experiences with others in order to grow our trusted networks. The more colleagues we can depend upon, the better we can get work done. The time to start is now.

“We learned that individual expertise did not distinguish people as high performers. What distinguished high performers were larger and more diversified personal networks.” - Rob Cross, The Hidden Power of Social Networks

Social learning is critical for organizational effectiveness today. Workers need to connect with others in order to co-solve problems. Sharing tacit knowledge through conversations is an essential component of knowledge work. Social media enable adaptation, and the development of emergent practices, through conversations. Ensuring our facets are interconnected is one way to become a more social business. For example:

  • Am I creating content that can easily be curated and shared?
  • Am I connecting my physical and virtual presences optimally?
  • Am I finding learning opportunities through my networks?

I create these tools and presentations in order to ask better questions while trying to solve client problems. If these provide some new insight, then they are useful. I am glad that others, like Joachim, share what they are doing so we can work on these together, without ever meeting (yet).

The Power of Pull and PKM

The Power of Pull by John Hagel. John Seely Brown & Lang Davison looks at how digital networks and the need for long-term relationships that support the flow of tacit knowledge are radically changing the nature of the enterprise as we know it. It is also an excellent reference book for understanding many facets of personal knowledge management. I have had this book on my reading list for quite some time and luckily Jay Cross gave me a copy which I read on the flight back from the west coast this week.

PKM helps people stay focused on the edges of their knowledge and look for innovation and opportunity. I have written, in embrace chaos, that I think the edge will be where almost all high value work gets done in organizations. Core activities will be increasingly automated or outsourced. Value is moving to the edge. The core is being managed by fewer internal staff and any work where complexity is not the norm will be of diminishing value. PKM enables tacit knowledge flows from the edge to the core and back.

emergent value

Edge Participants also often reach out to participants in the core in an effort to build relationships and enhance knowledge flows. But these efforts are often frustrated – or at best marginalized – because core participants are too busy concentrating on defensive strategies within the core, trying to protect their profits and position, to understand the true growth opportunities represented by relevant edges. - The Power of Pull, p. 54

PKM is a process of moving knowledge from the edge (social networks) to the core (work teams) and back out to the edges. It is the way that Pull can be done on a daily basis. Connecting the edge (emergent & cooperative) to the core (controlled & automated) is a major challenge for organizations. Part of the solution is more open management frameworks but another part is “edge-like” individual skills and aptitudes. PKM covers the latter.

PKM is a continual process of seeking from the edge (networks), filtering through communities of practice (CoP) and sense-making at the core (work teams) and also sharing back out to our communities and networks. Once habituated, it’s like breathing.

PKM flow

As stated in the book, “Pull platforms tend to allow us to performa the following activities with a blurring of the boundaries between creation and use:“, showing four components that map directly to Seek:Sense:Share.

  • Find (Seek)
  • Connect (Seek)
  • Innovate (Sense)
  • Reflect (Share)

As the authors write, “Pull is not a spectator sport.” Neither is PKM. I would highly recommend The Power of Pull as a reference book that looks at how organizations need to change and how individuals need to redefine the nature of work.

The choices each of us makes about the environments we participate in and the practices and behaviors we choose to pursue once we’re there will make a crucial difference in what we experience and the extent to which we can shape these experiences or simply let random experiences shape us. - The Power of Pull, p. 99

Chance favors the connected mind.” – Steven B. Johnson.

PKM 2013

Tools and competencies for the social enterprise

This past year I have worked on several projects that have extended my thinking on how we can use social media to promote cooperation and collaboration within and outside the enterprise. I explained some of this in a previous post on enterprise social network dimensions, which is based on the work of several others.

Ian McCarthy’s honeycomb of social media was an initial inspiration, showing how one could quickly and graphically portray differences between social media platforms. The Altimeter Group’s recent report on making the business case for enterprise social networks provided more detail on what happens inside organizations. Finally, Oscar Berg’s digital workplace concretized gave a good picture of what people-centric, service-oriented businesses should look like.

I would like to expand on this, highlighting some additions to that previous post in November. It seems that the seven facets identified by Oscar Berg align with some general digital competencies that are necessary for connected knowledge workers everywhere. These also align with the PKM framework that can support the flow of cooperative and collaborative work in a coherent organization. I have also shown examples of how one can look at various enterprise social network tools, such as the ubiquitous Sharepoint. I am not a Sharepoint fan, but almost all large organizations have it and it is usually a key part of their social network framework. Finally, I provide a few words of advice that I have learned from many projects. This presentation is a visual summary of a significant part of my work in 2012. I hope it is useful and I always appreciate discussions on how it can be improved.

Some thoughts from 2012

Here is a review of the five most popular posts here this past year, with a short synopsis of each. One year, distilled into a few paragraphs.

Informal Learning: The 95% Solution

Informal learning is not better than formal training; there is just a whole lot more of it. It’s 95% of workplace learning, according to the research reviewed by Gary Wise.

To create real learning organizations, there is a choice. We can keep bolting on bits of informal learning to the formal training structure, or we can take a systemic approach and figure out how learning can be integrated into the workflow – 95% of the time.

You simply cannot train people to be social

Effective organizational collaboration comes about when workers regularly narrate their work within a structure that encourages transparency and shares power & decision-making.

Creating a supportive social environment is management’s responsibility.

My experience is that changing to more collaborative, networked ways of work requires coordinated change activities from both the top and the bottom. It has to be a two-pronged approach and it will take some time and effort.

Three Principles for Net Work

Narration of Work – Transparency – Shared Power

The high-value work today is in facing complexity, not in addressing problems that have already been solved and for which a formulaic or standardized response has been developed. One challenge for organizations is getting people to realize that what they already know has increasingly diminishing value. How to learn and solve problems together is becoming the real business advantage.

The Learning Organization

  1. Learning is not something to “get”.
  2. The only knowledge that can be managed is our own.
  3. Learning in the workplace is much more than formal training.
  4. When we remove artificial barriers, we enable innovation.
  5. Learning and working are interconnected.

Cooperation trumps Collaboration

In networks, cooperation trumps collaboration. Collaboration happens around some kind of plan or structure, while cooperation presumes the freedom of individuals to join and participate. Cooperation is a driver of creativity.

Shifting our emphasis from collaboration, which still is required to get some work done, to cooperation, in order to thrive in a networked enterprise, means reassessing some of our assumptions and work practices.

Collaboration is only part of working in networks. Cooperation is also necessary, but it’s much less controllable than our institutions, hierarchies and HR practices would like to admit.

enhancing innovation