The next middle class

Jaron Lanier in You Are Not a Gadget, wrote:

The people who are perhaps the most screwed by open culture are the middle classes of intellectual and cultural creation.  The freelance studio musician, the stringer selling reports to newspapers from warzones are both crucial contributors to culture. Each pays dues and devotes years to honing a craft. They used to live off the trickle down effects of the old system, and like the middle class at large, they are precious. They get nothing from the new system.

In Heads You Win … (2010) I asked; if you are not one of the recognized leaders in your field, can you make a living online or are you just part of the long tail, valuable only to aggregators and their advertising revenues? As a content creator are you providing the fodder that lets Google, Facebook and YouTube earn huge market valuations? Will there be a middle class in the networked economy, or only heads & tails?

I think it will be possible to make a living in this digital economy and have what used to be a middle class life style but it will not be like the old middle class. First of all, it will be jobless, as described by Rob Paterson, in You don’t need a Job. It will also have to be creative, in that you will have to create your own way of making a living. There will be few jobs to fill, instead there will be opportunities you will have to see. Finally, we will realize that the only way to survive will be by working together in communities of practice and interest, and understanding networks. “We” can take on the faceless “them”, if we work together and share.

We are seeing experiments in new forms of work all over the place. These range from co-working spaces, to shareable communities, to our non-traditional consultancy, Internet Time Alliance, which is still a work in progress. The trickle-down effects, that Lanier mentions, no longer share enough wealth for a viable middle class. We need to create our own network effects, but (this is important) it has to be within our own networks, not inside someone else’s walled garden. Google Ads or Facebook likes will not help you take control of your work destiny. We have to do it together, using new frameworks and models for the network era. The BIG kicker, is that there is no template or rule book. We have to embrace life in perpetual Beta and get started. The good news is that there are many others like us. Let’s write the new rules together.

be_the_color_1210

Living with contradictions

A three-part series on Foucault and Social media, by Tim Raynor, ends with this conclusion:

Foucault would recommend an artistic approach to managing the contradictions in our online and offline lives. We should imagine ourselves as works of art in progress. Works of art are not simple things; they pull together substances, practices, and social worlds. So do you. If you use social media creatively, you can use it to explore different aspects of your person, your potentials and singularities. If you feel fragmented, follow Walt Whitman’s lead:

‘Do I contradict myself? Very well then, I contradict myself. I am large, I contain multitudes’ Walt Whitman, Leaves of Grass (1855)

maple leafEngaging with social media can let us be better works in progress, or embrace perpetual Beta. While the problems inherent with playing to an online crowd are much discussed in this essay, I have found that social media are more liberating and controlling. I find it interesting that many critiques of online engagement, whether it be for learning, working, or just finding others with similar interests, come from people who live in large urban centres. For me, the Internet has been liberating, as I am no longer limited to rural Atlantic Canada. My son has said that his online activities, gaming, socializing & blogging, made high school bearable. I remember life before the Web, and it was nowhere near as interesting as it is today.

Social media have helped me explore different aspects of my learning and my profession, much more than I could have on my own or in my community. I do not think that it is unnatural to feel more affinity for some of my online connections than for my local neighbours. Living with contradictions can help develop critical thinking. As social media enable more of us to live like artists, constantly redefining ourselves and our work, traditional hierarchical institutions will continue to feel threatened. I think we will see greater backlash against the “evils” of a network-mediated life, as power continues to move to the edges. But there is great good that can be done with two billion people connected to each other.

I intend on continuing to embrace contradictions, explore new ideas, and be a work of art in progress. Much of this I will do while connected via the Net. As more of us do so, we can strengthen our commons, work for a better society, and promote democracy. The past decade of living a very active online life has helped me contain more multitudes. I would highly recommend it.

Starting to work out loud

John Stepper discusses how people can get started working out loud and shows examples of different types of networks that one could connect with. It’s very easy to understand, but not quite so easy to do. Most people are too busy managing in the industrial/information age workplace and have no slack to try to learn how work in the network age.

But they probably won’t. Because they’re already busy. Because they’re afraid to make a mistake or unsure of their writing or speaking skills. Because they’re simply not used to working this way.

The most important step in learning a new skill is the first one. This same step has to be repeated many times before it becomes a habit. As John concludes:

For these people I offer some very simple advice: Schedule time in your calendar for working out loud. Start with simple contributions. Keep shipping.

Over time, you’ll develop the skills you need to be effective and the habits you need to do it regularly.

I strongly suggest that the first step of starting to work out loud, as part of personal knowledge management, has to be as simple as possible.

first step

Free Your Bookmarks: This is a very simple shift that only requires a slight deviation from a common practice: saving bookmarks/favourites on your browser. Using tools like Diigo, or Delicious moves them off a single device, makes them more searchable, and (later) makes them shareable. Being able to share is usually not a prime reason why people start using social bookmarks.

Aggregate: Driving as many information sources as possible through a feed reader such as Google Reader or Feedly, saves time and helps stay organized. It’s amazing how many people do not understand RSS or how to grab a feed and save it. Aggregation makes information flows much easier to deal with.

Connect: How do you get started micro-blogging on a platform like Twitter? I suggest beginning with an aim in mind, such as professional development or staying current in a specific field. Use the search function to find people who post about your area of interest. Then follow no less than 20 and no more than 30 interesting people. Dip into the stream once or twice a day and read through any posts that interest you. Over time, as you follow links, you may add or delete feeds. Within a week or two, you should be able to sense some patterns and then can modify your stream to help you in learning more about the areas that interest you.

Sometimes we get all caught up in the latest social media tools. Getting started working out loud is not complicated and should not involve a steep learning curve on a complicated system. Start with simple tools and frameworks and then use your experience over time to modify them.

EEA Learning Day

I will travelling and speaking for most of this week but will share what I have learned when I get back. This will be my first time addressing the European Environment Agency in Copenhagen and I look forward to meeting many new people. Here is what I will be talking about:

Keynote: Working Smarter in the Learning Organisation

As complexity increases in the networked economy, we need to integrate learning into the workflow. Communities of practice bridge the gap between getting work done and serendipitously connecting to looser social networks. Learning and development in the networked workplace must move from content delivery to community enablement. Harold Jarche will present a new framework for working smarter which includes the narration of work, transparency and knowledge-sharing to increase innovation.

I will also be running a workshop for managers:

Workshop: Coaching in the Learning Organisation

Harold Jarche will discuss some new approaches to support informal and social learning in the workplace. If problems and environments are becoming more complex, and are changing so quickly that our level of information will always be inadequate, there are some new qualities that learning coaches will need: 

1.       Openness to learning, not only from our peers, but from our employees and their contacts.

2.       Flexibility in our learning approaches; helping people understand how they learn best.

3.       The ability to be a generalist, moving in and out of learning situations as required.

4.       The skill to develop large-scale social networks in order to access help in solving  employee problems.

5.       An understanding of how networks operate in the exchange and development of knowledge.

“I am what I create, share and others build on”

The Entrepreneurial Learner:

Takeaways. (1) in a world of constantly changing contexts, best practices don’t travel very well. (2) As contexts change, we need to move past stories (which explain a specific event) to narratives (which create a framework for moving us to action, perhaps in a new direction). (3) there are important shifts occurring: knowing what has moved to knowing what and where; making things moves to making things and contexts (e.g., remix); (4) in sense-making, we move from playing to reframing; in media, we move from storytelling to transmedia (e.g., how a story jumps from one medium to another — this has huge implications for corporate branding). (5) Identity Shift is the biggest shift of all. We’re moving from a sense of “I am what I wear/own/control” to “I am what I create, share and others build on.” How do I put something into play so others build on it? When you figure this out, you understand agency and impact. – John Seely Brown

We are moving to the edge, not just in our work but for a greater part of our interconnected lives.

A “built-upon” image by Joachim Stroh

Four circles to bind them

I’m still playing with Google Plus and have not made it an integrated part of my personal knowledge management process yet. One aspect of G+ I do not like is the inability to add tags or categorize what I find of interest, or to easily share with other networks. Sharing inside, of course, is easy, as Google would prefer you stay inside their ecosystem. What I usually do with G+ posts I like is 1) post them to Twitter, 2) add as Twitter favourites 3) and then curate them on my weekly Friday’s Finds blog post. It’s a bit convoluted but it kind of works. I could do the same by checking my ‘+1′ tagged items and regularly curating them on my blog.

I really like the Google Plus Hangout feature, which allows for immediate video conferencing, for up to 10 people, and integrates tools such as Google Documents for collaborative writing. Using the ‘On Air’ function lets you live broadcast your meeting via YouTube, which is then automatically recorded and saved as a YouTube video. It is seamless. The audio/video is very high quality with much less lag than Skype.

There is a feature of G+ that makes me think it can be the one to rule them all. These are circles. You add people to circles (which you can name) and then post updates on G+ to one or more circles of your choosing, or make them Public. Almost all of mine are public. But circles work both ways. You can control how much you see from each circle. I would suggest starting out by creating four circles, one for each setting. The settings slider appears on the right when you click on one of your circle names from the G+ Home page.

 There are four settings available:

  • Show nothing
  • Show some posts
  • Show most posts (what G+ recommends, but that’s for them, not you)
  • Show every post

There is also a bell symbol on the right  to subscribe to notifications (it’s a push function so you don’t miss anything). You see these settings explained when you hover your cursor over the slider.

So if you create four initial circles, you could use them as a filter to get better signal and less noise. You don’t need to spend a lot of time making a decision on where to put someone, as it’s easy to move a person from one circle to another. Fine-tuning this over time  could make your G+ stream a valuable information resource.

None: For people who have you in their circles, but you are not really interested in what they have to say, but feel you should be connected anyway. This group is handy if you don’t want something to be Public but want to reach a broader audience.

Some: These are people you know slightly or perhaps post too many updates.

Most: For people you know better, or usually post interesting things, but you don’t feel to you need to see everything.

Every Post: Good for work teams or fellow employees. I use this for my Internet Time Alliance colleagues.

I have found some deep conversations on G+, which is not limited by 140 characters. It integrates with other Google platforms, so it’s easy to share from Google Reader to Google Plus. Over time, I am finding it a good place to have some meaningful conversations. As with Twitter, if you find G+ boring, then you are following (circling) the wrong people.

A quick case for social technologies

I have been reviewing a number of resources I have collected on social media, social learning and return on investment. The bottom line seems very clear to me. Social technologies remove artificial organizational boundaries and let knowledge be shared more easily. I create slide presentations so that I have something ready in case I need to quickly review a subject, such as an impromptu client brief. I put this one together as an aid that might be helpful in presenting a few aspects of the positive impact of social technologies in the workplace.

#itashare

Trust is an emergent property of effective networks

It seems that markets, our dominant form of economic transactions, are not really designed to optimize trust. As Charles Green states:

The reason is simple: trust is not a market transaction, it’s a human transaction. People don’t work by supply and demand, they work by karmic reciprocity. In markets, if I trust you, I’m a sucker and you take advantage of me. In relationships, if I trust you, you trust me, and we get along. We live up or down to others expectations of us.

We currently organize around Tribal models, plus Institutions, plus Markets. In the 21st century, Networks are becoming the next dominant organizing model, as explained by David Ronfeldt in this diagram.

As the Network organizational model comes to dominance, I think we will see a return to trust as a lubricant of social and economic exchanges. Trust is an emergent property of effective networks.

If trust is a sign of healthy networks then, as Charles Green says, we are teaching the wrong things at school and at work.

Our public education and culture is loaded with the free-market versions of trust. We teach, “If you’re not careful they will screw you.” We passcode-protect everything. We are taught to suspect the worst of everyone, be wary of every open bottle of soda, watch out for ingredients on any bottle.

Then in business school, we are taught that if customers don’t trust you, you need to convince them you are trustworthy – partly by insisting on our trustworthiness.  You can’t protest enough for that to work: in fact, guess the Two Most Trust-Destroying Words You Can Say.

I have noted that there is significant difference between cooperation and collaboration, with the former often overlooked in the workplace. Collaboration works well when the rules (like markets) are clear, and we know who we are working with (suppliers, partners, customers). However, in networks, someone may be our supplier one day and our customer the next. Cooperation is a better behavioural norm because it strengthens the entire network, not just an individual node. Cooperation is also a major factor in personal knowledge management, for we each need to share and trust, as our part of the social business (learning) contract.

In the network era, trust will become much more important, and it is not something that, once lost, we may be able to regain in a world where the network remembers everything, for a very long time. It truly is becoming a global village, for better and for worse. Trust should be taught, discussed, promoted, and practised; in schools and in business.

Sharing with discernment

I was asked to elaborate between collaboration and cooperation in my last post. I responded that in the network era, collaboration specialists need to cooperate. Cooperation is quite different from collaboration, but is necessary for a networked, coherent enterprise. I hope this image makes it clearer.

I also looked at how PKM is a core skill set in a networked enterprise, empowering workers to take control of their own learning. A Seek-Sense-Share framework helps people to seek new contacts in their social networks, and communities of practice. The basic flow goes from outside, to inside, and back out.

First seek information and connections in your social networks and communities of practice. This of course requires that one connects in the first place. Good filtering skills are necessary to ensure a decent signal to noise ratio.

Filtered information can then be used in our sense-making processes. A key aspect of sense-making is creating something. This can be an information product or an action, like a probe, or experimental way of doing something, like a new work practice.

An important aspect of sharing is knowing when, with whom, and how to share. It may be posting to the web, like this blog, or it may be more directed and to a certain community. Sharing using a blog, with permalinks, categories and tags, makes it easier to share when a need arises in your networks or communities. Sharing with intent is curation, while PKM can be viewed as pre-curation. It takes discernment to know when and how to share.

A shotgun approach to knowledge sharing will not work. Showing discernment in knowledge sharing helps to build trust. Becoming a trusted node in your communities and networks (with a good signal to noise ratio) ensures that your voice will be heard.

Connecting learning and work and life

In discussing how communities of practice can bridge the gap between innovation (new ideas) and getting work done (usually in project or work teams), I derived this graphic. For a detailed explanation of my thinking behind this, see my presentation on communities and the coherent enterprise.

I have observed that what underlies creative and complex work (the future of work in the network era, in my opinion) is  empowered workers who take control of their own learning. This is the premise of personal knowledge management. PKM is not just about finding information, but also connecting to people.

Using the Seek-Sense-Share framework, people seek new contacts in their social networks, and over time (filtering), some become co-members in communities of practice. Communities of practice help to inform our work and life, some of our learning and observations creating new ideas or practices. We can then share these new ideas with our communities, discerning who and how to share with, at the appropriate times. For instance, we may share a new practice first with a professional community of practice before publishing it to our general social networks.

A key part of PKM is connecting our networks, our communities, our work, and our lives together in order to make sense, be more productive, and open ourselves to serendipity. It’s a holistic approach, not one that compartmentalizes work and life, but something that helps us to make sense of the whole messy, complex world we live in. As such, it’s always a work in progress, but it starts by connecting to others.