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	<title>Comments on: Need for collaboration continues to grow</title>
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	<description>Life in Perpetual Beta</description>
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		<title>By: Jon Husband</title>
		<link>http://www.jarche.com/2008/12/need-for-collaboration-continues-to-grow/comment-page-1/#comment-186330</link>
		<dc:creator>Jon Husband</dc:creator>
		<pubDate>Fri, 19 Dec 2008 15:09:41 +0000</pubDate>
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		<description>I do NOT want to go looking for the various blog posts I have made outlining why and when the &quot;big-firm-co&quot; consulting companies would start to push their way onto the bandwagon (it;&#039;s started) and why I would never pay a big consulting firm for advice about something like social computing.

Their business models depend upon formulaic approaches being standardized (to the extent possible) and while their employees / consultants can read all the blog posts and articles they want to, or develop their personal blog .. I&#039;d go to seasoned marketing, PR and OD people who understand both business and the deep intimate and customised world of letting voice(s) flow ... as you point out in your conclusion above.</description>
		<content:encoded><![CDATA[<p>I do NOT want to go looking for the various blog posts I have made outlining why and when the &#8220;big-firm-co&#8221; consulting companies would start to push their way onto the bandwagon (it;&#8217;s started) and why I would never pay a big consulting firm for advice about something like social computing.</p>
<p>Their business models depend upon formulaic approaches being standardized (to the extent possible) and while their employees / consultants can read all the blog posts and articles they want to, or develop their personal blog .. I&#8217;d go to seasoned marketing, PR and OD people who understand both business and the deep intimate and customised world of letting voice(s) flow &#8230; as you point out in your conclusion above.</p>
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