Comments on: Quantifying relationships, or perhaps not http://www.jarche.com/2008/10/quantifying-relationships-or-perhaps-not/ Life in Perpetual Beta Thu, 09 Feb 2012 01:59:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Frédéric Domon http://www.jarche.com/2008/10/quantifying-relationships-or-perhaps-not/comment-page-1/#comment-188675 Frédéric Domon Wed, 17 Jun 2009 16:21:29 +0000 http://www.jarche.com/?p=1818#comment-188675 In a complex universe, it is often reassuring to trust reliable and rational indicators. If ROI can be useful in certain cases, I agree with Jay: "Organizations pay senior executives handsomely to buy to their ability to make wise choices in the simple of absence measurements." Thus the systematic use of ROI is a nonsense, even an evasion of its responsibilities. Concerning social media marketing, some of my customers, marketing managers accustomed to the usual online campaigns, require "Ok, it’s a nice thing! But where’s the ROI ? ". I then use the concept developed by David Brown: The REAL Social Media ROI - Risk of Ignoring http://bit.ly/CTPo6 In a complex universe, it is often reassuring to trust reliable and rational indicators. If ROI can be useful in certain cases, I agree with Jay: “Organizations pay senior executives handsomely to buy to their ability to make wise choices in the simple of absence measurements.” Thus the systematic use of ROI is a nonsense, even an evasion of its responsibilities.
Concerning social media marketing, some of my customers, marketing managers accustomed to the usual online campaigns, require “Ok, it’s a nice thing! But where’s the ROI ? “.
I then use the concept developed by David Brown: The REAL Social Media ROI – Risk of Ignoring http://bit.ly/CTPo6

]]> By: Jon Husband http://www.jarche.com/2008/10/quantifying-relationships-or-perhaps-not/comment-page-1/#comment-186000 Jon Husband Mon, 20 Oct 2008 18:52:47 +0000 http://www.jarche.com/?p=1818#comment-186000 I agree with you. Wanting to measure everything in order to manage it is an extremely persistent (and pernicious) holdover from Taylor's Principles of Scientific Management and in my opinion is an increasingly obsolete assumption in a world where more and more work gets done online every day. In my mind I liken the "manage - measure" phrase to the continuing insistence of many labour unions in 2008 to see job descriptions and work rules as a key source of their power ... an outdated anachronism resulting from an inability to imagine other was of doing things. I agree with you.

Wanting to measure everything in order to manage it is an extremely persistent (and pernicious) holdover from Taylor’s Principles of Scientific Management and in my opinion is an increasingly obsolete assumption in a world where more and more work gets done online every day.

In my mind I liken the “manage – measure” phrase to the continuing insistence of many labour unions in 2008 to see job descriptions and work rules as a key source of their power … an outdated anachronism resulting from an inability to imagine other was of doing things.

]]> By: Karyn Romeis http://www.jarche.com/2008/10/quantifying-relationships-or-perhaps-not/comment-page-1/#comment-185981 Karyn Romeis Thu, 16 Oct 2008 17:29:11 +0000 http://www.jarche.com/?p=1818#comment-185981 I'm with you. As I keep saying: either you believe it's worth it, or you don't. If you do, you invest, if you don't you "hit and hope" as we say in cricket. I’m with you. As I keep saying: either you believe it’s worth it, or you don’t. If you do, you invest, if you don’t you “hit and hope” as we say in cricket.

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