Finding the Sweet Spot – Review

The first comment on the cover says:

“This one is a keeper. Buy three. One for you, one for someone you care about, and one for a friend who really and truly needs it.” Seth Godin

I was given a copy of Dave Pollard’s Finding the Sweet Spot by a friend and read it on the plane home last week.  I’ve been watching Dave develop the model for natural enterprises for quite some time and even helped to coin the term, so I’m definitely a fan of the “natural entrepreneur’s guide to responsible, sustainable, joyful work”. Natural Entrepreneurship is based on a six step model that is easy to understand, but will take some work to implement, but then anything worthwhile requires effort:

  1. Find the sweet spot: Identify your Gift, passion, and purpose
  2. Find the right partners
  3. Research unmet needs
  4. Imagine and innovate solutions
  5. Continuously improvise
  6. Act responsibly on principle

Implementing these steps does not require an initial outlay of capital and natural entrepreneurs can get started even while they hold down a job. Each step is covered in detail, with practical advice and some anecdotes. A key aspect of natural entrepreneurship is that it is not premised on the unsustainable notion of perpetual growth.

The book is well written and edited and doesn’t ramble on as a series of blog posts might ( a bit what I feared when I picked up the book). I would recommend this book to anyone growing or changing an organisation, from single start-up to small company or non-profit; though there are examples of larger companies in the book.

I will be adding Finding the Sweet Spot to a few select reference books that I’ve used for business strategy work; including Kawasaki’s The Art of the Start and Christensen’s Seeing What’s Next. Now I have to buy some extra copies to give away.

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