Comments on: The fine art of branding http://www.jarche.com/2008/02/the-fine-art-of-branding/ Life in Perpetual Beta Thu, 09 Feb 2012 01:59:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: graham watt http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-165787 graham watt Fri, 15 Feb 2008 17:46:00 +0000 http://www.jarche.com/?p=1454#comment-165787 They should have used a tree. It's hard to draw a tree doing the wrong thing. They should have used a tree. It’s hard to draw a tree doing the wrong thing.

]]> By: graham watt http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-163075 graham watt Mon, 04 Feb 2008 23:53:56 +0000 http://www.jarche.com/?p=1454#comment-163075 Jennifer, you're so right, but this freeze/thaw winter is making us all testy, and I prefer codger to curmudgeon. If you will allow a brief rebuttal, these logos, with the exception of Aliant's which is an abstract impression of a sail, weren't designed by anyone with an inkling of sails and sailing. The new Provincial logo owes more to Molson Export than anything else. New Brunswick has an incredible history of shipbuilding, rivalling the U.S. east coast for some years. Don't you think it behooves them to get it right? I mean you can't sail directly into the wind so let the pennant fly the right way. I agree that NB should publicize its marine heritage, its fishery is 5 times the size of Nova Scotia's. Kind of a weird line: "Be...in this place". In my experience any time you see an ellipsis in a tag line someone is trying to be clever instead of natural and persuasive. Jennifer, you’re so right, but this freeze/thaw winter is making us all testy, and I prefer codger to curmudgeon. If you will allow a brief rebuttal, these logos, with the exception of Aliant’s which is an abstract impression of a sail, weren’t designed by anyone with an inkling of sails and sailing. The new Provincial logo owes more to Molson Export than anything else. New Brunswick has an incredible history of shipbuilding, rivalling the U.S. east coast for some years. Don’t you think it behooves them to get it right? I mean you can’t sail directly into the wind so let the pennant fly the right way. I agree that NB should publicize its marine heritage, its fishery is 5 times the size of Nova Scotia’s. Kind of a weird line: “Be…in this place”. In my experience any time you see an ellipsis
in a tag line someone is trying to be clever instead of natural and persuasive.

]]> By: Jennifer Nicol http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-163022 Jennifer Nicol Mon, 04 Feb 2008 20:17:30 +0000 http://www.jarche.com/?p=1454#comment-163022 If the Society of Atlantic Curmudgeons is all done (now *there* is a logo worth imagining!), this landlocked Upper Canadian would like to say that she thinks the new NB logo is pretty, and it reminds her that PEI, NS and Newfoundland aren't the only provinces with an oceanfront view. If the logo is aimed at tourist dollars, I would say it's doing its job. The Buddhist slogan, on the other hand, does not inspire one to haul the family out east for summer holidays. "Come on kids, let's go just Be." If the Society of Atlantic Curmudgeons is all done (now *there* is a logo worth imagining!), this landlocked Upper Canadian would like to say that she thinks the new NB logo is pretty, and it reminds her that PEI, NS and Newfoundland aren’t the only provinces with an oceanfront view. If the logo is aimed at tourist dollars, I would say it’s doing its job.

The Buddhist slogan, on the other hand, does not inspire one to haul the family out east for summer holidays. “Come on kids, let’s go just Be.”

]]> By: graham watt http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-163012 graham watt Mon, 04 Feb 2008 18:38:45 +0000 http://www.jarche.com/?p=1454#comment-163012 Not sure, but I think two of these designs are from the same agency. By the way, the Provincial flag had either the ship or the wind going the wrong way too. Not sure, but I think two of these designs are from the same agency.
By the way, the Provincial flag had either the ship or the wind going the wrong way too.

]]> By: graham watt http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-163011 graham watt Mon, 04 Feb 2008 18:35:52 +0000 http://www.jarche.com/?p=1454#comment-163011 Yes, a startling array of sails isn't it. and I see the nimrods who designed the new one managed to get the ship's jib flying full with the prevailing wind straight ahead of them. We used to call this shovelling shit against the tide. I think an ATV kicking up mud would have been a more authentic motif. Yes, a startling array of sails isn’t it. and I see the nimrods who designed the new one managed to get the ship’s jib flying full with the prevailing wind straight ahead of them. We used to call this shovelling shit against the tide.
I think an ATV kicking up mud would have been a more authentic motif.

]]> By: Dave Ferguson http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-163003 Dave Ferguson Mon, 04 Feb 2008 18:00:38 +0000 http://www.jarche.com/?p=1454#comment-163003 From Wikipedia, details of an event I remember clearly: "In 1975, NBC unveiled a new logo that was identical to the Nebraska [public television network] logo, but for the blue coloring of the right trapezoid in the NBC logo. The [Nebraska] commission sued NBC for trademark infringement, a suit which generated national attention. In an out-of-court settlement, NBC donated a color mobile unit and other equipment totaling over $800,000. NBC paid an additional $55,000 to reimburse the commission for the costs of eliminating the old logo from all advertising..." And that doesn't count what NBC paid someone in the first place to come up with the same logo that the Nebraska network was using. From Wikipedia, details of an event I remember clearly: “In 1975, NBC unveiled a new logo that was identical to the Nebraska [public television network] logo, but for the blue coloring of the right trapezoid in the NBC logo. The [Nebraska] commission sued NBC for trademark infringement, a suit which generated national attention. In an out-of-court settlement, NBC donated a color mobile unit and other equipment totaling over $800,000. NBC paid an additional $55,000 to reimburse the commission for the costs of eliminating the old logo from all advertising…”

And that doesn’t count what NBC paid someone in the first place to come up with the same logo that the Nebraska network was using.

]]> By: Christopher Mackay http://www.jarche.com/2008/02/the-fine-art-of-branding/comment-page-1/#comment-162978 Christopher Mackay Mon, 04 Feb 2008 15:18:54 +0000 http://www.jarche.com/?p=1454#comment-162978 I wonder why the new Liberal government's sail isn't pointing to the left? I wonder why the new Liberal government’s sail isn’t pointing to the left?

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